Tixel and Bolster have teamed up to explore the state of live events and ticketing in The UK and Ireland.
This report offers a deep dive into how ticket buyers are spending, on what, and why. It is brought to life with expert commentary from an extended network of event promoters, ticket platforms, and of course, event goers.
Designed to guide anyone in the live events ecosystem through an ever-changing market, the report offers insights into what ticket buying looks like in today’s world — from ticketing trends, the impact of fandom and FOMO (and FOSO), the aftermath of the pandemic, continuing expectations around flexibility, last-minute purchasing and event genres that really make gig goers tick.
'At the moment consumers seem to prefer familiar experiences or events recommended by friends over exploring unknown options.'
'Despite rising ticket prices, consumer spending on events remains buoyant. The challenge lies more internally with increasing production costs, not decreased consumer spending.'
'People will always want to see live music. There is always going to be an appetite, I don't think that's on the decline. I do, however, think people are very careful about how they spend their money now.'
'Building a community and brand with direct engagement, strong communication and loyalty strategies for your fans and super-fans is also crucial for bringing new audiences into your events.'
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