{"id":535,"date":"2021-06-04T07:05:15","date_gmt":"2021-06-04T07:05:15","guid":{"rendered":"https:\/\/tixel.com\/blog\/?page_id=535"},"modified":"2021-06-06T22:47:38","modified_gmt":"2021-06-06T22:47:38","slug":"beyond-the-valley-case-study-one-page","status":"publish","type":"page","link":"https:\/\/tixel.com\/blog\/beyond-the-valley-case-study-one-page\/","title":{"rendered":"Beyond The Valley Partners with Tixel to Reduce Fraud and Sell Out Sooner"},"content":{"rendered":"\n<h3 class=\"has-text-align-center wp-block-heading\">Tixel Customer Success Story<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cTixel gives us and our fans peace of mind. We know that they\u2019re not getting price-gouged and everyone rocking up will get in. Previously we needed customer service members dealing specifically with fraudulent tickets, now we spend about a tenth of the time managing those enquiries.\u201d&nbsp;<\/p><cite><strong>Tom Caw, Founder and Director, Beyond The Valley&nbsp;<\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/06\/Untitled-Snippet.png\" alt=\"\" class=\"wp-image-550\" width=\"610\" height=\"196\" srcset=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/06\/Untitled-Snippet.png 1334w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/06\/Untitled-Snippet-300x96.png 300w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/06\/Untitled-Snippet-1024x329.png 1024w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/06\/Untitled-Snippet-768x247.png 768w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/06\/Untitled-Snippet-1200x386.png 1200w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Tixel\u2019s marketplace virtually eliminates fraud for BTV<\/h2>\n\n\n\n<p>Beyond The Valley (BTV) is one of Australia\u2019s most loved New Year\u2019s music festivals \u2014 but it\u2019s popularity made the event a target for scammers and scalpers, causing \u201ca lot of drama\u201d on event day. Since partnering with Tixel, fraud has been virtually eliminated and staff spend \u201cabout a tenth of the time dealing with fake ticket enquiries.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cTixel has had an amazing impact on our entry experience, dropping issues at the door by around 95%. It\u2019s been an incredible tool for us. We spend very little time managing fraudulent tickets and it\u2019s a lot harder for scammers to take advantage of our fans. Plus, we\u2019re selling out our events quicker every year, purely from the data that we collect from our Tixel waitlists\u201d<\/p><cite><strong>Tom Caw, Founder and Director, Beyond The Valley&nbsp;<\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"263\" src=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-2-Years-using-Tixel-1-1-1024x263.png\" alt=\"\" class=\"wp-image-473\" srcset=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-2-Years-using-Tixel-1-1-1024x263.png 1024w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-2-Years-using-Tixel-1-1-300x77.png 300w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-2-Years-using-Tixel-1-1-768x197.png 768w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-2-Years-using-Tixel-1-1-1200x308.png 1200w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-2-Years-using-Tixel-1-1.png 1439w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Complete data helps BTV sell out sooner&nbsp;<\/h2>\n\n\n\n<p>In 2019, Beyond The Valley sold out in under an hour. This is what happens when you combine an irresistible lineup and event experience with clever data.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWe\u2019re selling out our events quicker every year, purely from the data that we collect from our Tixel waitlists. We now know every fan with an intention to buy a ticket, which we use to remarket our next event across email, Instagram and Facebook. It\u2019s really easy and seamless with the Tixel plugin, rather than having to try to create and manage our own waitlists. Fans get a better experience and the quicker we sell out, the less we spend on marketing.\u201d<\/p><cite><strong>Tom Caw, Founder and Director, Beyond The Valley&nbsp;<\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"719\" src=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/take-charge.png\" alt=\"\" class=\"wp-image-470\" srcset=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/take-charge.png 1000w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/take-charge-300x216.png 300w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/take-charge-768x552.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dashboard insights support future planning<\/h2>\n\n\n\n<p>Unlike traditional waitlists, which provide a static email signup, Tixel\u2019s dynamic waitlists provide event organisers with real insight into the demand for their event. With a picture of how many people have real intention to buy, these insights can help organisers make informed decisions on their future events.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cFor our 2019 event, we had more than 15,000 people on the waitlist. This gives us the opportunity to examine whether a larger site makes sense for us in future. It\u2019s good to know what the future holds and that we have strong data to support planning.\u201d<\/p><cite><strong>Tom Caw, Founder and Director, Beyond The Valley&nbsp;<\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"756\" src=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/hero.png\" alt=\"\" class=\"wp-image-468\" srcset=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/hero.png 1000w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/hero-300x227.png 300w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/hero-768x581.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><a href=\"https:\/\/tixel.com\/organisers\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"466\" src=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Download-auto-moderation-toolkit-6.png\" alt=\"\" class=\"wp-image-478\" srcset=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Download-auto-moderation-toolkit-6.png 1920w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Download-auto-moderation-toolkit-6-300x73.png 300w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Download-auto-moderation-toolkit-6-1024x249.png 1024w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Download-auto-moderation-toolkit-6-768x186.png 768w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Download-auto-moderation-toolkit-6-1536x373.png 1536w, https:\/\/tixel.com\/blog\/wp-content\/uploads\/2021\/05\/Download-auto-moderation-toolkit-6-1200x291.png 1200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tixel Customer Success Story \u201cTixel gives us and our fans peace of mind. We know that they\u2019re not getting price-gouged and everyone rocking up will get in. Previously we needed customer service members dealing specifically with fraudulent tickets, now we spend about a tenth of the time managing those enquiries.\u201d&nbsp; Tom Caw, Founder and Director, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":412,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-cover.php","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond The Valley Partners with Tixel to Reduce Fraud and Sell Out Sooner - Tixel Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tixel.com\/blog\/beyond-the-valley-case-study-one-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond The Valley Partners with Tixel to Reduce Fraud and Sell Out Sooner\" \/>\n<meta property=\"og:description\" content=\"Tixel Customer Success Story \u201cTixel gives us and our fans peace of mind. 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