{"id":189,"date":"2020-10-02T02:29:15","date_gmt":"2020-10-02T02:29:15","guid":{"rendered":"https:\/\/tixel.com\/blog\/?p=189"},"modified":"2020-10-07T01:14:19","modified_gmt":"2020-10-07T01:14:19","slug":"how-to-boost-early-ticket-sales-for-live-events-in-a-time-of-uncertainty","status":"publish","type":"post","link":"https:\/\/tixel.com\/blog\/2020\/10\/02\/how-to-boost-early-ticket-sales-for-live-events-in-a-time-of-uncertainty\/","title":{"rendered":"How To Boost Early Ticket Sales for Live Events In A Time Of Uncertainty"},"content":{"rendered":"\n<p>Planning for the future feels like a luxury lost in 2020. Between travel restrictions and inconsistent rules across the country, knowing what we\u2019ll be doing for the rest of the year has become a guessing game \u2014 a challenge that event organisers know all too well. Even as parts of Australia start opening up and allowing events to resume, we are living in a dynamic situation that changes fast. This, understandably, is going to make fans nervous about buying tickets to live events again.&nbsp;<\/p>\n\n\n\n<p>But that doesn\u2019t mean you should stop trying to plan live events or selling tickets as early as possible. You just need to make sure your fans feel confident when buying a ticket to your next event or gig. Here are two important considerations for locking in ticket sales after lockdown is lifted.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fans need flexibility to feel confident in buying tickets again<\/h2>\n\n\n\n<p>While most people are itching to socialise at events again, many will be cautious about committing to a date. Whether they\u2019ve already missed out on refunds for previous events or felt the sting of going back into lockdown when things were looking up \u2014 fans are nervous. Flexibility with ticketing is going to be the key to winning them back.&nbsp;<\/p>\n\n\n\n<p>Tixel can help events offer better flexibility with less reliance on refunds. If your event dates need to shift to accommodate changing restrictions, offering a fair resale option will allow fans to buy and sell tickets if new dates don\u2019t suit them. It\u2019s also a good incentive for anyone feeling unwell or testing positive to recoup their money, rather than showing up to your event and risking the spread of infection.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Our Co-Founder, Jason Webb explains. \u201cTixel gives fans the confidence to buy tickets early, knowing a safe resale market will open up closer to the event if their plans change, or if you need to reschedule to a date that no longer suits them\u201d, says Webb. \u201cIn the past we\u2019ve seen legitimate resale provide a big boost in early ticket sales for our event partners and we expect this kind of flexibility and protection to be a key consideration for fans choosing whether to commit to ticket purchases as events start to return to Australia.\u201d&nbsp;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fans need to be protected from a rise in online scams<\/strong><\/h2>\n\n\n\n<p>COVID Safe events may mean smaller events. With tight restrictions on gatherings, reducing your capacity could mean a lot of your fans are missing out on tickets and turn to platforms like Facebook and Gumtree in an attempt to access sold out events or shows. This poses a huge risk to fans potentially being scammed or buying invalid tickets, further shaking their confidence in returning to paid live events.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ticket fraud, scalping, and online scams have been a problem for a long time \u2014 but the COVID health crisis has seen the problem deepen. With everything now taking place online, there has been a <a href=\"https:\/\/tixel.com\/blog\/2020\/07\/30\/how-to-spot-scammers-on-your-events-and-stop-them\/\">sharp rise<\/a> in scams and events are not immune. By partnering with an official ticket reseller like Tixel, your fans can join a waitlist to receive alerts when spare tickets become available. You\u2019ll also make sure you get accurate contact details for compliance by creating a legitimate ticket transfer, rather than the details of the original ticket holder.&nbsp;<\/p>\n\n\n\n<p><strong>Connect your next live gig or event with Tixel<\/strong><br>For more information on how Tixel can protect your fans and offer better protection and flexibility through ticket resale, check out our <a href=\"https:\/\/tixel.com\/partners\">Tixel Partners<\/a> page for details or to get in touch.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-media-text alignwide has-background is-stacked-on-mobile\" style=\"background-color:#f7fafc;grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"175\" src=\"https:\/\/tixel.com\/blog\/wp-content\/uploads\/2020\/07\/tixel_black-e1602031974837.png\" alt=\"\" class=\"wp-image-16\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\"><em>Tixel helps you sell out your event, not your fans. Our legitimate fan resale marketplace plugs directly into some of the world\u2019s most popular ticketing platforms, giving event organisers unique data insights, communication tools, and customer support for their resale market.<\/em><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Planning for the future feels like a luxury lost in 2020. Between travel restrictions and inconsistent rules across the country, knowing what we\u2019ll be doing for the rest of the year has become a guessing game \u2014 a challenge that event organisers know all too well. Even as parts of Australia start opening up and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Boost Early Ticket Sales for Live Events In A Time Of Uncertainty - Tixel Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tixel.com\/blog\/2020\/10\/02\/how-to-boost-early-ticket-sales-for-live-events-in-a-time-of-uncertainty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Boost Early Ticket Sales for Live Events In A Time Of Uncertainty\" \/>\n<meta property=\"og:description\" content=\"Planning for the future feels like a luxury lost in 2020. 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