Instantly sell new release tickets to waiting fans<\/strong><\/h2>\n\n\n\nTixel creates official waitlists for your events and offers eager fans the chance to snap up resale tickets the moment they become available. They can sign up for alerts, or pre-authorise the price that they\u2019re willing to pay and how many tickets they need. This means if a ticket holder can no longer attend, their tickets will get snapped up the moment it\u2019s listed.<\/strong> You still get fans in the door and the original purchaser doesn\u2019t need to ask for a refund. <\/p>\n\n\n\nAs the event organiser, you can also upload an allocation of extra tickets to the Tixel resale marketplace. Say for example you have 100 fans on your waitlist. 50 of these fans have pre-authorised to buy tickets to your event. Restrictions ease before the big day and you know there is demand and that you can sell more tickets instantly.<\/strong><\/p>\n\n\n\nFans are happy because they can access real tickets with no risk of fraud. As the event organiser, you can scale knowing you\u2019ll fill any gaps in your attendance.
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Reduce no-shows and refunds<\/strong><\/h2>\n\n\n\nNo-shows cost event organisers money. Even if they buy a ticket at full price, no-shows cost your event auxiliary income. When every ticket\/seat counts, you want to know you can count on a (social distanced) queue at the bar.<\/p>\n\n\n\n
By connecting your event ticketing to Tixel, you can give existing ticket holders a secure way to sell their tickets to other fans. Instead of asking for a refund, ticket holders can on-sell their ticket for a fair price \u2014 ensuring they are in the hands of people that will show up to your event. It\u2019s a win-win for everyone and there\u2019s less admin and headaches for you handing back money to refund unusable tickets. <\/p>\n\n\n\n
Attending fans will do more than spend money on drinks, too. In a time when people are nervous about returning to live shows and events, having social proof from attendees will impact your future events. Fans sharing photos and talking about your events will help generate FOMO and show others that you are back in business. <\/p>\n\n\n\n
Boost your insights on non-attending fans<\/strong><\/h2>\n\n\n\nIf a fan tries to buy tickets from you and misses out due to limited capacity \u2014 the relationship doesn\u2019t need to end there. The resale market is fragmented and further muddied by scammers and scalpers. By using Tixel to integrate resale into your existing event ticketing, you can take back control of this market for the first time. <\/p>\n\n\n\n
Once your event ticketing is connected to Tixel, non-attending fans can register their intent to buy tickets \u2014 and you can capture registered details to let these fans know about future events and early release sales next time. <\/p>\n\n\n\n
Our pre-authorisation function also gives you access to pricing insights never available before \u2014 by showing you exactly how much these fans are willing to pay for tickets<\/strong>. If your event hasn\u2019t sold out but people are turning to the resale market to pick up tickets at a discounted price, you\u2019ll get full visibility on what the market wants to pay. This data can provide invaluable insights to inform decision making around pricing strategy and profitability in 2020 and beyond. <\/p>\n\n\n\n(Please note that Tixel obtains express consent from its buyers, and the price at which they are willing to buy is only shared with event organisers.)<\/p>\n\n\n\n
Organising Live Events in 2020 and Beyond<\/strong><\/h2>\n\n\n\nTo learn more about how to run a flexible event with ticketing insights and tactics to keep your events running profitably, download our free ebook, COVID-Flexible Events: Organising Live Events in 2020 and Beyond.<\/strong><\/p>\n\n\n\n