Marketing for shows and gigs has a simple goal: sell tickets to anyone that doesn\u2019t have them. But that approach is expensive. The more you can focus on people who are ready to buy, the better. <\/p>\n\n\n\n
That\u2019s where remarketing comes in. That is, sending targeted ads to people who have already engaged with your brand. Maybe they have visited your website in the past, or thought about buying a ticket but never pulled the trigger. Remarketing programs get your existing fans to re-engage with you as an artist\/venue\/event, or even buy that ticket. <\/p>\n\n\n\n
And then there\u2019s the ticket holders you didn\u2019t know you had. 20% of all event tickets are resold to another person<\/strong>, which means you don\u2019t know who as many as 1 in 5 of your attendees are. Yep, even though they showed up on the night, your eDMs are still going to the original purchaser. That\u2019s a big gaping hole in your data. <\/p>\n\n\n\n This guide will show you how to use retargeting to hit both of these audiences \u2014 the lurker fans almost ready to buy a ticket and your previous attendees (including the ones you didn\u2019t know you had). <\/p>\n\n\n\n First things first, you need to know what a Facebook Pixel<\/a> is. It\u2019s a small snippet of code that lives on your website or ticketing page to track people and their actions. You can use this information to serve Facebook ads to people who have visited your website or Instagram profile, for example. You can ask your web designer to install one, or check out the Facebook Help Centre<\/a> to do it yourself. <\/p>\n\n\n\n Once installed, you can create custom Facebook ad campaigns based on the data collected. For example, if someone added a ticket to their cart but never purchased, you could give them ads about discounted ticket options or alternate dates. If you drop a new show in November, you could target people who were browsing your site in the months prior who may have missed the on sale announcement. <\/p>\n\n\n\n Even if someone has already bought a ticket, Facebook Pixels can identify them as a potential market and increase your revenue. You could create targeted ads to promote upgrades and add-ons like VIP extras and after party tickets. <\/p>\n\n\n\n The resale market for event tickets is incredibly fractured. If you don\u2019t have an official resale market, tickets get sold on social media or platforms like Gumtree and ebay. This gives you no visibility on who is really coming to your events \u2014 and leaves a market of fans unreachable.<\/p>\n\n\n\n If your event is connected to Tixel, you can place your Facebook Pixel on your Tixel event page and capture this market. Along with having the correct details for fans when tickets are transferred, you can use remarketing to:<\/p>\n\n\n\n Please note that when Buyers are willing to pay with the use of the pre-authorisation function, Tixel obtains express consent to share that price with [only] event organisers.<\/p>\n\n\n\n To get started on retargeting for your next event, follow these three steps:<\/p>\n\n\n\n Step 1: <\/strong>Get your event set up on Tixel by getting in touch with us here<\/a>. Existing customers can simply login<\/a>!<\/p>\n\n\n\n Step 2:<\/strong> Create a Facebook Pixel using these instructions<\/a>.<\/p>\n\n\n\nHow to use retargeting on Facebook to sell more tickets<\/strong><\/h2>\n\n\n\n
How to target your resale market with Tixel<\/strong><\/h2>\n\n\n\n
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Start retargeting fans in 3 simple steps<\/strong><\/h2>\n\n\n\n