Facebook Pages Cover Photo <\/strong><\/h3>\n\n\n\nYour Facebook Cover image is the first impression on your profile, so the ideal image is something that makes a strong impact, with little to no text. Facebook has recently introduced cover videos<\/a> too, which means you can also use clips from past shows or events. If you\u2019re using a logo or text, keep lots of space around the edges so it can be easily seen on any device. Here\u2019s a look at ours on mobile as an example:<\/p>\n\n\n\n![\"\"](\"https:\/\/lh6.googleusercontent.com\/bbbYD_9Qiz1DkWeF0EVXN_Q-_6MOQmjKif6ix-Qzi5xnkuloI2Eh26tJpvEtRp1jChlFlL4onSRd2GFMxFuZCQp2IPH5VSn_U8D0fDThAK_Oe7bmZaEldSzHxcjMxQYxtSSckpGn\")
<\/figure><\/div>\n\n\n\nIt\u2019s really tempting for events, especially shows with multiple acts, to try and use their poster or lineup in the cover images. But overloading your image with text is likely to look weird on some devices or get cut off completely. <\/p>\n\n\n\n
Here\u2019s an example of Beyond The Valley\u2019s current video cover photo, vs a cover image from their 2019 event with the acts listed:<\/p>\n\n\n\n![](\"https:\/\/lh5.googleusercontent.com\/bi3c_Ip0er7XnmrkXaK4LhzP8ATqnwQJtwCb6VnhpKePbTFNXGm7M3Sh6kDHKV2O0dYJtkqbBiDiB-C0FYpp5DUepda_4dEoyTfCMWId69I41ImDWju5uYywNLYBsiGk0qrujU2L\")
<\/td>![](\"https:\/\/lh3.googleusercontent.com\/hKGweWHsp2-ENJRNskEsORsAxrFJi16nr2aGxBtuIBIQ0V6RgKVMcbPWNjhhbyytwccyw1rfBL2rCib3Qd1NbX15m1GD8hT2vwE-eqjtdveKQ1kJ8gP6a8YwXU8AMDQ0zpNFxNAy\")
<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nAs you can see, the image on the right is cut off at the bottom and edges. It probably looked great on a computer, but is harder to read on mobile. The left hand image shows a clip from the event to entice new fans to their next show. <\/p>\n\n\n\n
As for dimensions, the Facebook Cover page image is rectangle, displayed at 820 pixels wide x 312 pixels high on a desktop and 640W x 360H pixels on smartphones. You should aim for an image ratio around 16:9. Your image can be any size, but it should be at least 400W x 150 H pixels (8:3 ratio) to show up.<\/strong><\/p>\n\n\n\nFacebook Pages Profile Picture<\/strong><\/h3>\n\n\n\nThe profile pic is that little square pic that represents your brand \u2014 ideal for an artist headshot or venue logo. These images display at 170W x 170H pixels (1:1 ratio)<\/strong> on computers, 128W x 128H pixels on smartphones. This is the image that gets cropped into a circular shape in ads, mobile pages, and posts \u2014 so make sure you keep your image centred and don\u2019t run logos edge-to-edge.<\/p>\n\n\n\nFacebook Events Cover Photo<\/strong><\/h3>\n\n\n\nJust when you thought you nailed your cover photo, you discover that the Facebook Events dimensions are different! Facebook event cover photo dimensions are 1200W x 628H pixels (2:1 ratio).<\/strong> So if you\u2019re listing a headliner or tagline for your event in your main image, make sure you create the right size and use the space effectively. Here\u2019s a great example that uses a strong image and space around the text to make an impact:\u00a0<\/p>\n\n\n\n![\"\"](\"https:\/\/lh3.googleusercontent.com\/ILBqzNbvZKbt2-w3X-LMQJphLlms64KIQp8XzvPmxlt-Iy_oRyNVuUq_RodUwdSZ5y6uh5Ct2nBojR-SE5lx9-3wdVxuIs3yUtL5gl4oM7JfbZlT8GHQcZ_WiFHOkrCIRpJKuMRN\")
Facebook Event With Header<\/figcaption><\/figure><\/div>\n\n\n\nInstagram Dimensions<\/h2>\n\n\n\nInstagram Stories<\/strong><\/h3>\n\n\n\nGenerally these aren\u2019t too tricky as the stories will fit to the screen of the user, but the recommended sizing is a portrait image of 1080W x 1920H <\/strong>pixels (9:16 ratio).<\/p>\n\n\n\nInstagram Post<\/strong><\/h3>\n\n\n\nThere are three sizing options for Instagram posts:<\/p>\n\n\n\n
- Instagram\u2019s default square: 1080W x 1080H pixels (1:1 ratio).<\/strong><\/li>
- Portrait: 1080W x 1350H pixels (4:5 ratio), ideal for band poster style images<\/strong><\/li>
- Landscape: 1080W x 608H pixels (1.91:1) which works well for traditional photos and filmed shots<\/strong><\/li><\/ol>\n\n\n\n\n\n\n
![](\"https:\/\/lh3.googleusercontent.com\/4aXgkxj7lpDbxaz_pJruy06Z2KR6D49N_Up7csvhIzRY6sN6MpVLIYwpK3ABdiojcIBgC9ZjG-4JMuPFtDLCjil3IBb8Du_j6AQ5xZsjfzfRVLLTccr4wATTAdieN7tGTVpsvIdH\")
<\/td>![](\"https:\/\/lh6.googleusercontent.com\/WL6Gyw-FDiBHs-FEjR7eLwpucrXTBavnXNKNRjdPR6ZP4-Que7JNKs9WFt4D-OaJg44QnMixRrCtOUbVsiyUE_oG3e1Sc7Ou1CFxhg-xtC1hxL8X_NRJt-Y8eWt9qDVUNpXRWG9t\")
<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\nSpotify<\/h2>\n\n\n\nSpotify Profile Image<\/strong><\/h3>\n\n\n\nThe main image used on your Spotify artist or event profile should be 750W x 750H pixels (1:1 ratio)<\/strong>, which will be cropped as a circle, much like the Facebook profile images.\u00a0<\/p>\n\n\n\nSpotify Cover Photo<\/strong><\/h3>\n\n\n\nThe recommended sizing for a Spotify cover is 2660W x 1140H pixels<\/strong> (7:3 ratio) and Spotify recommends you don\u2019t include any text, just an image that will make an impact.\u00a0<\/p>\n\n\n\nCreating images to promote your gigs on social media<\/h2>\n\n\n\n
If you\u2019re the kind of person whose graphic design skills capped out at Microsoft Paint, you\u2019re in luck. You don\u2019t need professional programs like Photoshop to create decent looking images to promote your events. Most image viewers (like Apple\u2019s Preview) now offer the option to resize your images to any custom size and add some basic markups like text. <\/p>\n\n\n\n
There are also plenty of free tools around to help you create images at just the right size, like Canva<\/a>, Pablo<\/a>, and Landscape<\/a>. The template-based sites are especially handy if you want text or don\u2019t have amazing imagery to start with. They will also help you create all the variations you need so you have consistent images for each platform. <\/p>\n\n\n\nIf you\u2019re a promoter running multiple social media accounts for events and artists, you can also check out social media management tools such as Buffer<\/a> and Hootsuite<\/a> that have image resizing tools included. <\/p>\n\n\n\nTargeting fans on social media<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\nIt\u2019s really tempting for events, especially shows with multiple acts, to try and use their poster or lineup in the cover images. But overloading your image with text is likely to look weird on some devices or get cut off completely. <\/p>\n\n\n\n
Here\u2019s an example of Beyond The Valley\u2019s current video cover photo, vs a cover image from their 2019 event with the acts listed:<\/p>\n\n\n\n As you can see, the image on the right is cut off at the bottom and edges. It probably looked great on a computer, but is harder to read on mobile. The left hand image shows a clip from the event to entice new fans to their next show. <\/p>\n\n\n\n As for dimensions, the Facebook Cover page image is rectangle, displayed at 820 pixels wide x 312 pixels high on a desktop and 640W x 360H pixels on smartphones. You should aim for an image ratio around 16:9. Your image can be any size, but it should be at least 400W x 150 H pixels (8:3 ratio) to show up.<\/strong><\/p>\n\n\n\n The profile pic is that little square pic that represents your brand \u2014 ideal for an artist headshot or venue logo. These images display at 170W x 170H pixels (1:1 ratio)<\/strong> on computers, 128W x 128H pixels on smartphones. This is the image that gets cropped into a circular shape in ads, mobile pages, and posts \u2014 so make sure you keep your image centred and don\u2019t run logos edge-to-edge.<\/p>\n\n\n\n Just when you thought you nailed your cover photo, you discover that the Facebook Events dimensions are different! Facebook event cover photo dimensions are 1200W x 628H pixels (2:1 ratio).<\/strong> So if you\u2019re listing a headliner or tagline for your event in your main image, make sure you create the right size and use the space effectively. Here\u2019s a great example that uses a strong image and space around the text to make an impact:\u00a0<\/p>\n\n\n\n Generally these aren\u2019t too tricky as the stories will fit to the screen of the user, but the recommended sizing is a portrait image of 1080W x 1920H <\/strong>pixels (9:16 ratio).<\/p>\n\n\n\n There are three sizing options for Instagram posts:<\/p>\n\n\n\n The main image used on your Spotify artist or event profile should be 750W x 750H pixels (1:1 ratio)<\/strong>, which will be cropped as a circle, much like the Facebook profile images.\u00a0<\/p>\n\n\n\n The recommended sizing for a Spotify cover is 2660W x 1140H pixels<\/strong> (7:3 ratio) and Spotify recommends you don\u2019t include any text, just an image that will make an impact.\u00a0<\/p>\n\n\n\n If you\u2019re the kind of person whose graphic design skills capped out at Microsoft Paint, you\u2019re in luck. You don\u2019t need professional programs like Photoshop to create decent looking images to promote your events. Most image viewers (like Apple\u2019s Preview) now offer the option to resize your images to any custom size and add some basic markups like text. <\/p>\n\n\n\n There are also plenty of free tools around to help you create images at just the right size, like Canva<\/a>, Pablo<\/a>, and Landscape<\/a>. The template-based sites are especially handy if you want text or don\u2019t have amazing imagery to start with. They will also help you create all the variations you need so you have consistent images for each platform. <\/p>\n\n\n\n If you\u2019re a promoter running multiple social media accounts for events and artists, you can also check out social media management tools such as Buffer<\/a> and Hootsuite<\/a> that have image resizing tools included. <\/p>\n\n\n\nFacebook Pages Profile Picture<\/strong><\/h3>\n\n\n\n
Facebook Events Cover Photo<\/strong><\/h3>\n\n\n\n
Instagram Dimensions<\/h2>\n\n\n\n
Instagram Stories<\/strong><\/h3>\n\n\n\n
Instagram Post<\/strong><\/h3>\n\n\n\n
Spotify<\/h2>\n\n\n\n
Spotify Profile Image<\/strong><\/h3>\n\n\n\n
Spotify Cover Photo<\/strong><\/h3>\n\n\n\n
Creating images to promote your gigs on social media<\/h2>\n\n\n\n
Targeting fans on social media<\/h2>\n\n\n\n