Bolster and Tixel are back at it again, exploring the state of live events and ticketing.
Last year, we investigated the aftermath of COVID-19. This year, we're grappling with a new challenge: selling tickets amid a cost-of living crisis.
To ensure we're not missing any pieces of the puzzle, we've consulted our extended network: event promoters, ticket platforms, and the real MVPs - event goers. We received more than 3800 responses to our survey of event goers throughout Australia and New Zealand, giving us a clear view of what ticket buying looks like today.
“I think the general audience is more interested in attending events and seeing their favourite artists than ever before. There's so much choice and selection of what you want to attend out there.”
“We've got a cost of living crisis, yes, but people still need an outlet. They still need to go out and connect with people. That’s one of the things that live entertainment always has going for it.”
"Ticket trends and sales patterns have changed a lot since the start of the pandemic. Given the sheer volume of events and entertainment choices coming through, and the current economic climate, you have to act on the side of caution. It's essential to strategically plan for the entire campaign."
“Events that are targeting primarily the under 25 year olds and events that are targeting 45 plus seem to be less impacted by the current economic landscape.”
The 2023 Ticketing State of Play builds on the insights explored in our previous report. To see how things have changed, download the 2022 version and compare with our current findings.
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