Atlanta Rhythm Section (ARS) is an American southern rock band that was formed in 1971 in Doraville, Georgia. The band emerged from the vibrant Atlanta music scene and became known for their smooth fusion of rock, country, and rhythm and blues. ARS earned widespread recognition in the late 1970s with hits like "So into You," "Champagne Jam," and "Imaginary Lover," which showcased their polished sound and musical versatility. Over the decades, the band has experienced various lineup changes but has continued to perform and record new music, maintaining a loyal fan base. Despite changes in the music industry, ARS remains a symbol of the southern rock genre’s enduring appeal.