Lucero is an American alternative country, punk rock, and soul band based out of Memphis, TN. They were formed in 1998 and are led by Ben Nichols on guitar and vocals. Nichols' unique, intensely emotional vocal style, and the band's mix of punk rock, honky-tonk, and soul influences have attracted fans and critical praise since their formation. The group, including original members Brian Venable and Roy Berry, achieved great success with their fourth album, Rebels, Rogues & Sworn Brothers, released in 2007 and produced by former Wallflowers and Counting Crows producer Paul Fox. They are known for their emotive live performances, and have toured consistently since their formation. Lucero has independently released seven albums and eight singles in their over two decades of activity. They are currently signed to ATO records, and have released nine albums since then, including their latest single, Better Sweet Talker, released in 2020.