Grammy-winning artist Karol G is set to headline the halftime show during YouTube's first exclusive NFL broadcast on September 5, 2025. The event will take place at Corinthians Arena in São Paulo, Brazil, featuring a Week 1 matchup between the Kansas City Chiefs and the Los Angeles Chargers. This marks the NFL's inaugural game in South America and YouTube's first-ever exclusive live NFL broadcast. (nfl.com)
Karol G expressed her excitement about the opportunity, stating, "I've watched many NFL halftime shows over the years and now having this opportunity to bring my music to this global stage means the world to me." (abcnews.go.com) She plans to showcase her Latin heritage, aligning with her latest album, "Tropicoqueta," which celebrates various facets of Latin culture. (apnews.com)
The game and halftime performance will be streamed for free worldwide on YouTube and YouTube TV, with the broadcast beginning at 5 p.m. PT / 8 p.m. ET / 9 p.m. BRT. A pre-show will commence an hour earlier. (nfl.com) The NFL aims to blend American football with local cultural traditions, reflecting the sport's growing international appeal. (apnews.com)
In addition to Karol G's performance, the event will feature Brazilian artist Ana Castela singing the Brazilian National Anthem and jazz saxophonist Kamasi Washington performing the U.S. National Anthem, highlighting the event's cultural diversity. (as.com)
This collaboration underscores the NFL's commitment to expanding its global presence and YouTube's dedication to delivering diverse content to its worldwide audience. (nfl.com)