Recent developments have intensified speculation that Taylor Swift may headline the Super Bowl LX halftime show in 2026. During a September 3, 2025, appearance on NBC's "Today" show, NFL Commissioner Roger Goodell addressed the rumors, stating, "We would always love to have Taylor play. She is a special, special talent, and obviously, she would be welcome at any time." When pressed further, Goodell responded with, "It's a maybe." (nme.com)
Adding to the conjecture, Swift's recent appearance on the "New Heights" podcast, hosted by Travis and Jason Kelce, featured remarks that fans interpret as subtle hints. Swift discussed her passion for baking sourdough bread, noting she thinks about it "60% of the time." Fans connect this to Super Bowl LX (60) and Levi's Stadium, home to the San Francisco 49ers and their mascot, Sourdough Sam. (marieclaire.com)
Further fueling the rumors, a survey of over 3,000 NFL fans identified Swift as the most desired performer for the 2026 halftime show, with 12.01% of votes. (vegasinsider.com)
While no official confirmation has been made, these developments have led to increased anticipation among fans eager to see Swift take the Super Bowl stage.