In a bold move to expand its national presence, the Houston Livestock Show and Rodeo orchestrated a surprise pop-up concert in New York City's Times Square on January 7, 2026. The event featured multi-platinum country artist Russell Dickerson, who announced his upcoming performance at RODEOHOUSTON on March 5, 2026. (rodeohouston.com)
The Times Square takeover included a dynamic performance by Dickerson, accompanied by a full band and dancers, captivating thousands of onlookers. The spectacle was further amplified by a striking 3D billboard, known as the Digital Beast, which showcased the spirit of Texas in the heart of New York City. (globenewswire.com)
This strategic event not only highlighted RODEOHOUSTON's commitment to promoting Western heritage but also served as a prelude to the full 2026 entertainer lineup announcement scheduled for January 8, 2026. The lineup will be revealed across all RODEOHOUSTON social media channels, including Facebook, X, Instagram, and YouTube. (rodeohouston.com)
Russell Dickerson, known for hits like "Yours" and "Blue Tacoma," expressed his excitement about joining the RODEOHOUSTON lineup, marking his first appearance at the event. The 2026 Houston Livestock Show and Rodeo is set to run from March 2 to March 22, featuring a diverse array of performances and activities that celebrate Western culture and entertainment. (rodeohouston.com)