In an unprecedented act of generosity, the Zac Brown Band surprised over 37,000 fans at their sold-out Fenway Park concert on August 2, 2026, by gifting each attendee a free cruise aboard the Margaritaville at Sea's new flagship, the Beachcomber. This giveaway, valued at over $40 million, marks one of the largest in live entertainment history.
The concert, part of the band's 'Love & Fear Tour,' featured special guest Old Crow Medicine Show and celebrated the band's 15th consecutive sellout at Fenway Park. During the performance, frontman Zac Brown announced the surprise, expressing gratitude to their dedicated fanbase. Each fan received a certificate redeemable for a cruise for two, valid for select departures through September 30, 2027. While the cruise fare is complimentary, recipients are responsible for taxes, fees, and other onboard expenses.
This event also highlighted the band's collaboration with Margaritaville at Sea, introducing 'Same Boat by Zac Brown,' a live-music venue aboard the Beachcomber, co-created with Zac Brown himself. The venue aims to blend southern soul with an island vibe, inspired by Brown's passion for the sea. The 'Love & Fear Tour' continues across 27 cities from July to November 2026, offering fans more opportunities to experience the band's electrifying performances.