Pepsi is celebrating the Buffalo Bills' inaugural regular-season game at the new Highmark Stadium on September 17, 2026, by distributing limited-edition commemorative cans to fans. These exclusive cans feature custom Pepsi and Buffalo Bills artwork, quarterback Josh Allen's printed signature, and the team's "BILLIEVE" slogan. (pepsico.mediaroom.com)
The commemorative cans will be available at a free pregame tailgate event outside Highmark Stadium, where fans can enjoy ice-cold Pepsi, gameday favorites from Wegmans, premium giveaways, and a meet-and-greet with a Bills legend. Additional cans will be distributed to fans as they exit the stadium following the game against the Detroit Lions. (pepsico.mediaroom.com)
This initiative marks a significant milestone in Pepsi's 28-year partnership with the Buffalo Bills, during which Pepsi has served as the team's official soft drink and a founding partner of Highmark Stadium. (buffalobills.com)
Josh Allen expressed his enthusiasm for the collaboration, stating, "Pepsi has been part of Bills gamedays for as long as I can remember, and Bills Mafia has always had Pepsi as part of the tailgate. It's cool to see Pepsi helping fans celebrate such a big moment for Buffalo and our team." (pepsico.mediaroom.com)
Gustavo Reyna, Vice President of Marketing at Pepsi, highlighted the significance of the event, saying, "Bills Mafia has built one of the most iconic gameday cultures in sports, and Pepsi is proud to have been part of it for decades." (pepsico.mediaroom.com)
This commemorative can release is part of Pepsi's broader "Tailgating Deserves Pepsi" campaign, which aims to enhance the gameday experience for fans across the NFL. (pepsico.com)