On September 27, 2026, the NFL hosted its first regular-season game in Rio de Janeiro at the iconic Maracanã Stadium, featuring a halftime performance by global music icon Ricky Martin and Brazilian DJ Pedro Sampaio. This historic event marked the league's expansion into Brazil and showcased a fusion of Latin pop and Brazilian funk.
During the halftime show, Martin and Sampaio debuted their collaborative single "Pikito Pikito," blending their distinctive musical styles. The performance also included renditions of Martin's hit "Livin' La Vida Loca" and Sampaio's popular tracks "Sequência Feiticeira," "Sequência Cunt," and "Jetski." The duo concluded their set with "Cavalinho," energizing the crowd and highlighting the cultural synergy between the artists. (cnnbrasil.com.br)
This collaboration was significant for several reasons. Pedro Sampaio became the first Brazilian solo male artist to perform at an NFL halftime show, and together with Ricky Martin, they formed the first duo of openly LGBTQ+ men to headline such an event. Their performance underscored the NFL's commitment to diversity and inclusion on a global stage. (tvsimbrasil.com.br)
The NFL's decision to feature these artists aligns with its broader strategy to engage international audiences by incorporating local talent into its events. The Rio game was part of the league's 2026 International Games, which included matches across seven countries and four continents, reflecting the NFL's most extensive international schedule to date. (nfl.com)
Fans and media outlets praised the halftime show for its vibrant energy and cultural representation. The debut of "Pikito Pikito" was particularly well-received, with audiences appreciating the seamless blend of Latin and Brazilian musical elements. The performance not only entertained but also symbolized a milestone in the NFL's efforts to globalize American football and celebrate diverse cultures through music.