The Diva Cup is a revolutionary menstrual product launched in 2003 by Diva International Inc., founded by mother-daughter team Francine Chambers and Carinne Chambers-Saini. Designed as a more sustainable and comfortable alternative to traditional menstrual products, the Diva Cup is a silicone-based menstrual cup that can be reused for several years. Its introduction marked a significant shift in menstrual care, promoting environmentally friendly practices and fostering open conversations about menstrual health. The company has been recognized for its commitment to education and advocacy around sustainable and accessible menstrual solutions worldwide.