LØREN, whose real name is Lee Seung-joo, is a South Korean musician, singer, and songwriter born on January 10, 1995. He initially gained prominence as a versatile producer and collaborator in the K-pop industry, notably working with major groups like BLACKPINK. In 2020, LØREN embarked on his solo career, debuting with his distinctive rock-influenced music that highlights his skills as a guitarist and vocalist. Known for his unique style and artistic vision, he has been praised for blending contemporary and nostalgic musical elements, quickly establishing a dedicated following.