Yeri Cruz Varela, known in the industry as , is a Mexican influencer and singer hailing from Veracruz, Mexico. She gained fame for her makeup tutorials and has garnered popularity on social media.

She posted her first video in 2018 on her Instagram account, and since then, she has amassed a large following. In 2023, she embarked on a career as a reggaeton singer, notable for singles such as "Chupón" and "Línea del perreo."