Justin Bieber has made a striking return to the music scene with the surprise release of his seventh studio album, Swag, on July 11, 2025. This 21-track album marks his first major release since 2021's Justice and offers an intimate glimpse into his personal life, including his marriage to Hailey Bieber and their journey into parenthood with their 10-month-old son, Jack Blues Bieber. (nme.com)
The album's announcement was as unexpected as its release. Fans first noticed enigmatic billboards featuring the word "Swag" and images of Bieber in cities like Reykjavik, Los Angeles, and New York's Times Square. These cryptic promotions fueled speculation, which Bieber confirmed by sharing the billboards and a 20-song tracklist on his Instagram account. (au.variety.com)
Swag delves into Bieber's personal experiences, with tracks like "Walking Away" and "Dadz Love" reflecting on his roles as a husband and father. The album features collaborations with artists such as Gunna, Sexyy Red, Lil B, Druski, Dijon, Cash Cobain, Eddie Benjamin, and Marvin Winans. Production credits include Bieber himself, alongside Carter Lang, Dylan Wiggins, Daniel Caesar, mk.gee, Daniel Chetrit, and Knox Fortune. (au.variety.com)
The album's cover art is a black-and-white photograph of Bieber with Hailey and Jack, symbolizing his deep connection to his family. Hailey Bieber actively promoted the album on social media, sharing images of the billboards and personal photos with Justin, showcasing their unity and support for each other. (soapcentral.com)
Swag is now available on all major streaming platforms, offering fans a candid look into Bieber's life and artistic evolution.