Chris Brown's 'Breezy Bowl XX' Tour Faces Legal Challenge from Miami Swimwear Brand
As Chris Brown's 'Breezy Bowl XX' tour commenced its North American leg on July 30, 2025, in Miami, the singer and Live Nation were met with a trademark infringement lawsuit filed by local company Breezy Swimwear. The Miami-based brand alleges that Brown's tour name infringes upon their 'Breezy Bowl' trademark, potentially causing consumer confusion and damaging their brand's reputation.
Breezy Swimwear, established in 2018, focuses on women's empowerment and has been using the 'Breezy' trademark since its inception. In 2023, they introduced the 'Breezy Bowl' event to promote their brand. The company's attorney, John Hoover, emphasized the importance of protecting small-business identities, stating, 'Celebrities do not get to overwrite small-business names just because they are famous.' (tmz.com)
The lawsuit highlights instances of consumer confusion, with Breezy Swimwear's CEO, Kris Izquierdo, noting that their 'Breezy Bowl' Instagram account received messages from individuals mistakenly believing Chris Brown would be attending their events. The company is seeking legal intervention to prevent further use of the 'Breezy Bowl' name by Brown and to have any related merchandise destroyed. (thesource.com)
This legal action adds to Brown's recent challenges. In May 2025, he was arrested in Manchester in connection with an alleged 2023 assault at a London nightclub. Despite these issues, Brown secured a £5 million ($6.7 million) bail, allowing him to proceed with his 'Breezy Bowl XX' tour, which celebrates the 20th anniversary of his debut album. (reuters.com)
As the lawsuit unfolds, it underscores the complexities of trademark rights and the potential conflicts between celebrity branding and small business identities.