McDonald's has launched a new collaboration with global K-pop sensation BTS, introducing the TinyTAN Happy Meal on September 3, 2025. This limited-time offering features collectible toys inspired by TinyTAN, the animated characters representing BTS members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.
What's Inside the TinyTAN Happy Meal?
Each TinyTAN Happy Meal includes a choice of four Chicken McNuggets or a hamburger, accompanied by fries or sliced apples, a drink (water, juice, or milk), and one of the seven TinyTAN figurines. The promotion is divided into two editions:
Throwback Edition: Available from September 3, this set features TinyTAN characters dressed in outfits from the 2021 BTS Meal promotion. (foodnetwork.com)
Encore Edition: Launching on September 23, this set showcases the characters in new attire celebrating the latest collaboration. (foodnetwork.com)
Each Happy Meal box contains two figurines, allowing fans to collect all seven members with just four purchases. The toys are packaged in opaque wrappers to maintain an element of surprise. (en.koreaportal.com)
Global Availability and Special Events
The TinyTAN Happy Meal is set to roll out in 66 countries, including the United States, South Korea, Australia, and more. Launch dates may vary by region. (en.koreaportal.com) In the U.S., the promotion began on September 3 and is available through the McDonald's app or in-store purchases.
To enhance the fan experience, McDonald's is hosting a "Magic Meetup" event in Los Angeles at nya West on September 27-28. This immersive event offers music and interactive elements for attendees. Additionally, Happy Meal boxes feature scannable codes that unlock the TinyTAN Power Up game, where players can tap along to BTS hits like "Dynamite" and "Butter." (foodnetwork.com)
Fan Reactions and Social Impact
While many fans are excited about the collaboration, some have expressed concerns over McDonald's alleged involvement with military operations in conflict zones, leading to calls for boycotts. BTS has previously supported social movements like Black Lives Matter and Stop Asian Hate, making this partnership a topic of debate among fans. (koimoi.com)
Conclusion
The TinyTAN Happy Meal represents a significant collaboration between McDonald's and BTS, offering fans unique collectibles and interactive experiences. However, the partnership has also sparked discussions about corporate responsibility and ethical considerations, reflecting the complex interplay between global brands and social issues.