Normani Launches Debut Fashion Label 'NORMANI' in Collaboration with SHEIN
Renowned artist and cultural icon Normani has expanded her creative portfolio by launching her first-ever fashion label, 'NORMANI,' in partnership with global online retailer SHEIN. The exclusive collection debuted on November 19, 2025, and is available solely on SHEIN's platform. (prnewswire.com)
The 'NORMANI' line embodies the singer's signature confidence and bold individuality, offering a curated mix of edgy, streetwear-inspired looks, daring silhouettes, and refined staples. The collection aims to empower individuals to express their unique sense of style with confidence. Normani emphasized the importance of accessibility and inclusivity in her designs, stating, "I wanted to make sure that it was affordable for my fans, especially considering everything going on and taking place in the world today." (geo.tv)
This launch marks the beginning of a year-long partnership between Normani and SHEIN, with multiple brand drops planned exclusively on the platform. Fans can anticipate new designs, statement pieces, and seasonal favorites in upcoming releases. Normani expressed her excitement about the collaboration, noting that SHEIN's commitment to diversity and inclusivity aligns with her core values. (essence.com)
In addition to her foray into fashion, Normani has been actively working on new music. She has teased the possibility of a new full-length album in 2025, stating she is working on a "whole new body of work." This follows the release of her debut solo album 'Dopamine' in June 2024, which included singles like 'Wild Side,' '1:59,' and 'Candy Paint.' (nme.com)
Normani's venture into fashion and her ongoing musical projects highlight her multifaceted talents and dedication to empowering her audience through various forms of creative expression.