Dua Lipa Sues Samsung for $15 Million Over Unauthorized Use of Her Image
Date: May 10, 2026
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British pop star Dua Lipa has initiated a $15 million lawsuit against Samsung Electronics, alleging unauthorized use of her image on their television packaging. The lawsuit, filed in the Central District of California, claims that Samsung featured a photograph of Lipa, taken during her 2024 performance at the Austin City Limits Festival, on TV boxes without her consent.
According to the complaint, Lipa became aware of the image's usage last year and requested its removal. However, Samsung allegedly refused to comply, prompting the singer to pursue legal action. The lawsuit accuses Samsung of copyright infringement, violation of California's right of publicity laws, and false endorsement under the federal Lanham Act.
Lipa's legal team argues that the unauthorized use of her image falsely implies her endorsement of Samsung's products, potentially misleading consumers. The complaint also highlights that Lipa is selective about brand partnerships, and this unauthorized use could harm her commercial reputation.
Samsung has yet to issue an official response to the allegations.
This case underscores the importance of obtaining proper authorization when using a celebrity's likeness in marketing materials and raises questions about the ethical implications of such practices in the advertising industry.
Note: This article is based on information from multiple sources, including Roya News, Sammy Fans, and NewsBytes.
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