AVCA First Serve is an initiative by the American Volleyball Coaches Association (AVCA) dedicated to promoting and enhancing the sport of volleyball at various levels. It focuses on providing resources, education, and support for coaches to improve their skills and knowledge, ultimately benefiting players and the sport as a whole. Through workshops, seminars, and online content, AVCA First Serve aims to foster a thriving volleyball community, encouraging the growth and popularity of the game across the United States.