Tixel Customer Success Story
“Tixel gives us and our fans peace of mind. We know that they’re not getting price-gouged and everyone rocking up will get in. Previously we needed customer service members dealing specifically with fraudulent tickets, now we spend about a tenth of the time managing those enquiries.”
Tom Caw, Founder and Director, Beyond The Valley
Tixel’s marketplace virtually eliminates fraud for BTV
Beyond The Valley (BTV) is one of Australia’s most loved New Year’s music festivals — but it’s popularity made the event a target for scammers and scalpers, causing “a lot of drama” on event day. Since partnering with Tixel, fraud has been virtually eliminated and staff spend “about a tenth of the time dealing with fake ticket enquiries.”
“Tixel has had an amazing impact on our entry experience, dropping issues at the door by around 95%. It’s been an incredible tool for us. We spend very little time managing fraudulent tickets and it’s a lot harder for scammers to take advantage of our fans. Plus, we’re selling out our events quicker every year, purely from the data that we collect from our Tixel waitlists”
Tom Caw, Founder and Director, Beyond The Valley
Complete data helps BTV sell out sooner
In 2019, Beyond The Valley sold out in under an hour. This is what happens when you combine an irresistible lineup and event experience with clever data.
“We’re selling out our events quicker every year, purely from the data that we collect from our Tixel waitlists. We now know every fan with an intention to buy a ticket, which we use to remarket our next event across email, Instagram and Facebook. It’s really easy and seamless with the Tixel plugin, rather than having to try to create and manage our own waitlists. Fans get a better experience and the quicker we sell out, the less we spend on marketing.”
Tom Caw, Founder and Director, Beyond The Valley
Dashboard insights support future planning
Unlike traditional waitlists, which provide a static email signup, Tixel’s dynamic waitlists provide event organisers with real insight into the demand for their event. With a picture of how many people have real intention to buy, these insights can help organisers make informed decisions on their future events.
“For our 2019 event, we had more than 15,000 people on the waitlist. This gives us the opportunity to examine whether a larger site makes sense for us in future. It’s good to know what the future holds and that we have strong data to support planning.”
Tom Caw, Founder and Director, Beyond The Valley
