An English virtual band created by musician Damon Albarn and artist Jamie Hewlett. The band primarily consists of four animated members: 2-D, Murdoc Niccals, Noodle, and Russel Hobbs. They have presented itself live in a variety of different ways throughout the band's history, such as hiding the live band from the audience's view in the early years of the project, projecting animated band members on stage via computer graphics and traditional live touring featuring a fully visible live band. The band have sold over 24 million records worldwide and are cited by Guinness World Records as the world's "Most Successful Virtual Band".