Puerto Rican reggaetón sensation Bad Bunny has been announced as the headliner for the Super Bowl LX Halftime Show, scheduled for February 8, 2026, at Levi's Stadium in Santa Clara, California. (deadspin.com) This marks a significant milestone, as Bad Bunny will be the first Latin artist to lead the halftime performance, reflecting the NFL's commitment to embracing diverse musical talents.
The announcement was made during the halftime of the "Sunday Night Football" game between the Green Bay Packers and the Dallas Cowboys. Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, expressed his excitement, stating, "This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL." (deadspin.com)
Bad Bunny's rise to global stardom has been meteoric. He has topped Spotify's most-streamed artist list for four consecutive years and has garnered multiple Grammy Awards. His unique blend of reggaetón, Latin trap, and other genres has resonated with audiences worldwide, making him a fitting choice for the Super Bowl's international stage.
The selection of Bad Bunny has sparked discussions about the increasing influence of Latin music in mainstream American culture. Fans are eagerly anticipating a performance that showcases his dynamic stage presence and celebrates Latin heritage. The NFL's decision aligns with its recent trend of featuring diverse artists, following performances by Shakira and Jennifer Lopez in 2020.
As the Super Bowl approaches, speculation abounds regarding potential guest appearances and the setlist. Given Bad Bunny's history of collaborations, audiences are hopeful for surprise performances that will make the halftime show a memorable event.